Delco SEO Helps New Regulatory Compliance Startup Company
A new startup regulatory compliance company had just started a branch of their parent company specifically focusing on regulatory compliance. They had just built their website and were looking to gain visibility across the search engines and various AI platforms. Their primary challenge was being new and not having any online presence. In addition to having the parent company already established online and ensuring they differentiated themselves. Solving this challenge required a good amount of initial on-page SEO. As many on-page elements were missing which included meta tags, schema markup, interlinks to similar pages, alt tags, and online citations in local business directories. Focusing on establishing a good SEO foundation was the first priority and initial goal for the few months. Once those goals were met, we could focus on the generative search optimization and getting citations and mentions.
Delco SEO Builds The SEO Foundation
Our first goal was to ensure the site was able to be crawled by the search engines. Fixing any technical SEO that would prevent the pages from being indexed across the web. This was followed by several on-page optimization techniques which included image compression to ensure the site loaded quicker. In addition to structuring the content in manageable sections with proper headers. We then focused on creating clear meta titles and descriptions which would entice users to click through to the website and move through the intended user funnel and journey. Schema markup code was added so the AI agents and web crawlers could better understand and determine what the pages were about and more accurately match it to a user query.
Once the on-page elements were in place we then focused specifically on local SEO including the Google My Business profile and other local directories to ensure all business info was accurate across the web. This validated the business with verifiable information. We then began adding local landing pages in specific service areas to target clear messaging for any potential clients. This included what the business does, the problem it solved, how it solves it, what differentiates it from the competitors, and the benefits.
We continue to build this campaign to date and are continually monitoring the results and adjusting any SEO elements as needed. The results listed below have shown the impact so far!
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The Results
First Three. Months Compared To The Next
New Users
An increase in new users going to the website in the first three months compared to the next three months 46%.
Total Users
An increase of total users going to the website in the first three months compared to the next three months 58%.
Page Views
An increase of page views on the website in the first three months compared to the next three months 114%.
Sessions
The amount of sessions on the website in the first three months compared to the next three months increased
71%.
Event Count
Times a user triggers an event (page views, form submissions, button clicks, etc.) in the first three months compared to the next three increased 112%.
Key Events/Conversions
Number of key events and conversions that increased on the website in the first three months compared to the next three months 617%.
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