So you have your business started and just built and amazing website. You start to get all excited that a bunch of new leads are going to come in. Everyone begins to flow through the new site. However, you keep waiting only to realize that you are not getting the results you had hoped for. The site traffic has not seemed to increase and the users are not converting as anticipated. You suddenly realize that you need some help from an SEO business consultant who can guide you in the right direction, and acquire the right traffic and leads.
SEO business consultants are worth the investment
The truth is you could have the best website in the world but if you are not driving traffic to it and getting found you will not receive your return on investment. An SEO expert keeps up with all the latest changes to Google’s algorithm which is constantly updating and changing on a regular basis. As a result, they will have a grasp on how to make sure you are showing up ahead of your competitors. In addition to making the necessary changes in real time to avoid any decrease in performance. They also will have the tools to monitor what your competitors are doing, and track how an SEO campaign is performing and progressing.
SEO companies provide recommendations and resources
There is a lot which factors into a search engine ranking. An SEO company will have a full team of resources on hand to help you in a variety of ways. This includes making keyword and content recommendations which match what your target audience is searching for. It is also important to make sure these elements are presented in a user friendly manner on the website. An SEO consultant will also provide recommendations from Google Analytics and heat maps on where to place the various content items that will encourage interactions and conversions. They will help you identify the user journey through the site and make sure there is content for each stage in the marketing funnel available.An SEO Specialist will save time and money
Many companies pay for Google Ads on a monthly basis so they can be found when users search for specific keywords. When in theory, Google Ads is really just supposed to fill in the gaps on those difficult and highly competitive keywords that take time to rank for as you create content and devote resources. An SEO consultant will have you ranking for those keywords organically so you do not have to pay for them. You will be able to spend money on other keywords and as a result keep increasing your visibility. You have enough to focus on with your business. Outsourcing to an SEO company will allow you to devote time and resources to those items which have a greater need. Typically getting one or two conversions per month will pay for the SEO expert itself. Be patient however, as it does take about 3 months realistically to start seeing the results and impact as Google crawls your site, and new content and other on and off page elements are implemented. In the end, an SEO business consultant is definitely worth the investment as they will keep your brand visible 24/7 with users who are browsing the web looking for that service you provide. Missing that or falling behind as new sites and business come online could mean a big loss in capital and a consistent flow of new business, clients and leads.Tell us about your business and goals.
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Sal Graci has over 20 years experience helping companies grow their business through SEO. He has worked for agencies, had his own agency and continues to act as a SEO consultant for many businesses in the Delaware County, PA area. He also has published many articles on search engine optimization and is considered an expert in the field.