Delco SEO Helps Commercial Cleaning Company Expand Into New Territories
Commercial cleaning and facilities management company sought to increase visibility in the markets where it was already established while also expanding into new locations across the United States. This growth required building a consistent and scalable digital footprint in markets where the brand was not yet well known. The primary challenge was the lack of a unified SEO strategy with a strong foundation to ensure services were listed accurately, consistently, and optimized with the appropriate identifiers. Addressing this required the development of a comprehensive content strategy, including optimized landing pages and blog content, strategic internal linking and content clustering, schema markup, online citations, and a combination of technical and on-page SEO best practices.
Delco SEO Crafts The SEO Strategy
Delco SEO began by establishing a strong SEO foundation, focusing on core on-page, off-page, and technical elements such as meta data optimization, schema implementation, and local citation campaigns. This approach helped strengthen their digital footprint in markets where the brand was already established. Blog content and service pages were strategically connected through internal linking, consistent category assignments, and a standardized URL structure, ensuring improved topical authority and unified page performance in search results.
With the foundation in place, efforts expanded into new markets. This phase involved an intensive content strategy built around region- and service-specific landing pages and supporting blog posts. These pages were reinforced through internal linking and complementary social media activity to drive traffic and visibility. Performance was continuously monitored using analytics, allowing SEO elements to be refined and adjusted to maximize results as the campaign evolved.
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The Results
Year Over Year
New Users
An increase in new users going to the website between 64% – 449%.
Total Users
An increase of total users on the website between 63% – 450%.
Page Views
An increase of page views on the website between 26% – 127%.
Sessions
The amount of sessions on the website increased
79% – 378%.
Organic Sessions
Website sessions coming from the search engines increased 219% – 319%.
Key Events/Conversions
Key events and conversions increased on the website between 23% – 1,700%.
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SEO, or Search Engine Optimization, involves optimizing your online presence to improve visibility in search engine results. For small businesses, this means increased visibility, higher rankings, and more potential customers.
The timeline for SEO results can vary, but many businesses start seeing improvements within a few months. Our team focuses on sustainable, long-term growth strategies.
We pride ourselves on personalized strategies, staying up-to-date with the latest SEO trends, and delivering measurable results. Our tailored approach sets us apart in the competitive world of SEO
Yes! SEO allows your business, no matter how big or small, to be visible with the right audience 24 hours and day 7 days a week. The average ROI of a well-executed SEO campaign is 275%. With new sites and business coming online everyday and the frequent changes of ranking algorithms, you need a professional who can focus on keeping your business visible and above the competition. As a result increasing revenue and having sustained growth.