As companies continue to re-open and rejuvenate their business in the aftermath of COVID19, now is a great time to re-assess where you are as a business and what your goals are moving forward. There are two big things that remain clear to ensure that your business is in the best position to succeed. The first is you need to remain visible and ensure the public you are open and taking all the necessary precautions to make consumers feel safe from the spread of the coronavirus. Therefore, brand recognition is key. Making sure you have all the proper information online so potential customers know when you are open, when they can call, and where they can reach you. Special bonus points for having a chat or messaging option available so customers can connected with you quickly and efficiently. Second, providing customer service that exceeds expectations and offer an amazing customer experience (with a personal touch), will give your company the advantage over any competitor. Make all of your clients feel like they are the only one you have and the most important, and you’ll have referrals coming in quicker than you can imagine. With that being said, decisions have to be made on how to make sure that the proper attention is given to your online presence and marketing strategy so customers remain engaged. This is where decisions have to be made to ensure your marketing efforts are effective in reaching the right audience and grow business. So should you try to tackle marketing yourself or outsource?
Here are some of the top reasons to consider outsourcing your marketing.
1. You can stay focused on your business
No matter how small or big your company is, there are so many things involved in the day to day operation that you need to remain focused on. From employees, ordering supplies, coming up with new products and services, etc. There are only so many hours in the day. A online marketing strategy is not something you can simply do “when you have time”. With so many new websites coming online each day and industries being so much more competitive than ever before, SEO and SEM takes a consistent effort to ensure you stay ahead of the competition and relevant. It is not simply a one and done deal or set it and forget it.
2. Leave it to the professionals
Just as you are the best at what you do and a professional, so are marketing firms and companies. They stay ahead of the latest trends, know all of the best analytic tools, can interpret website data, optimize your website for the best customer experience and so much more. Even if you feel that you are strong as it relates to technology, social media, analytics, etc. Having an outside perspective and someone who can dig into the numbers, dive a little bit deeper into the stats, and come up with a strategy to increase conversions is worth the price of admission every time.
3. Utilize your budget more effectively
Bringing marketing in-house often requires a committed salary, healthcare, possibly 401K, office space, training and much more. And what happens if that employee were to leave? You start all over again and have to re-start the hiring process all over. When you outsource marketing, you train once. If the marketing company hires a new person or someone leaves, they train them. You can customize the budget and project for your needs. A good marketing company will look at your specific needs, prioritize them, and come up with an action plan that falls within your budget. You’ll have an entire team of marketing experts and your fingertips rather than just one full time employee.
If you find that you want to give it a try, schedule a consultation and let us come up with a strategy that fit your company’s specific goals and needs.