If you are reading this article, you are most likely looking to improve your SEO or seeking SEO help. You may know that you need SEO for your website, but are not sure where to begin. Search engine optimization is very complex. While you can try to do it on our own, you might consider an seo company that provides professional seo services. It will not only save you money, but most importantly time as well. Allowing you to focus on other more important aspects of your business. To help, we thought that we would share some SEO tips from the SEO specialists and experts here at Delco SEO.
Where To Start With SEO
Google search optimization starts with noting benchmarks. Where are you doing currently with marketing? What are the results? If you don’t know where the starting point is, how can you determine the impact of your efforts? Everything should be tractable and actionable.Tools like Google Analytics, Google Search Console, SEMRush, Moz, and many more can give you the baseline statistics you need, and help you track the progress. Some of the top items you should consider tracking are new users, sessions, sessions per user, page views, sessions per user, acquisition source, engagement rate, bounce rate and of course conversions. These will help you determine growth, and provide good benchmarks in gauging success. Identify what success is for you and set realistic and attainable goals.
Complete A Site Audit
A site audit can consist of many things but it is mainly focused on technical SEO. That is elements on your website that are not functioning properly. For example, there may be pages with broken links, pages that are not able to be crawled by the search engines, pages that have large image sizes, pages which load slowly due to bloated css or javasvript code, and more. These are often low hanging fruit items which can be fixed fairly quickly and easily by a web designer and developer. Overall, you want to provide a good user experience where pages are loading quickly and efficiently, and are optimized for mobile.
The Types of Search Engine Optimization
The best SEO agencies will tell you that there are three main types of SEO. They include on-page, off-page and local.
On-page SEO is optimizing the pages on your website for the search engines. They would include things like checking the titles and descriptions of each page (meta titles and meta descriptions). Making sure the headers have the target keywords and phrases that meet the search queries of your target audience. You need to know what your audience is searching for and their pain points in order to include the content on your pages that answers their questions. This ensures they find you when searching.
Off-page SEO is effective optimization strategies which include backlinking (having other websites linking to yours), guest post submissions, and interacting with other popular websites such as Quora and Reddit to answer questions and provide quality content.
Local SEO is geo-targeting a specific location such as a town, state, county, etc. This would include optimizing a Google My Business listing which provides essential business information such as hours, location, and contact information. Submitting to local directories like Yelp, Apple Maps, BBB, etc. to enhance a business’ online visibility within a specific community. You want to make sure all NAP (name, address, and phone) are listed properly on all business listings.
In conclusion, to improve your rankings in the search engines through SEO, it takes a dedicated and consistent effort. A lot more than mentioned in this article. This is literally the tip if the iceberg. There are literally hundreds of ranking factors, and everything has to be in line and work together including the social media team, content team, web team, and SEO team. You need to know the starting benchmarks, make one change and track how it impacts the rankings. If you do not have the time or knowledge to put a consistent effort on this, which is vital to business growth, talk with an SEO expert who can give you some guidance. Then together make the decision which is best for your business.
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Sal Graci has over 20 years experience helping companies grow their business through SEO. He has worked for agencies, had his own agency and continues to act as a SEO consultant for many businesses in the Delaware County, PA area. He also has published many articles on search engine optimization and is considered an expert in the field.