There is no question that the way users are searching today has evolved. With the rise of AI in search, businesses need to be prepared and ready for these changes and have an understanding of what has as has not changed. So we’ve prepared a PDF that highlights some important factors, what has taken place, and where we are headed potentially in the future with regards to artificial intelligence and generative search optimization or what is better known as AI search optimization.
All data has been tested and pulled from two main resources. They are:
- KJS Marketing – Presented at Philadelphia Ad Club sponsored by Seer Interactive – July 2025
- Stats according to SE Ranking Team’s Breaking Silos Online Event 2026
Here are some of the specifics of what this document will cover:
How AI Is Being Utilized Today
We’ll talk about how many users are searching on ChatGPT currently and how quickly that platform has grown over the past several years compared to the traditional Google search engine. We’ll also dive into the reasons why users are utilizing AI today and what they are hoping to get out of the platform and the expected results. The discussion will continue with what steps business can take to be in the best position for success with AI generated searches and what has worked best so far.
What Factors Should Be Considered
AI similar to traditional SEO has some best practices to consider. We will highlight some of the top ones that should be considered and potentially implemented. This includes content age, date/time stamps, metrics and data, content style, and ways to improve trustworthiness and credibility. This will include a few bullet points on what is important to track, what you should prioritize first and foremost, and how to increase quality conversions.
What Has Changed
This is the big question. There has been a big shift into how businesses should think about their website and brand. We will highlight that and the reasoning behind which includes reputation management. Social media also continues to play a big role not only in overall visibility, but how each platform helps tell the brand’s story. If you are not testing some queries each month in each of the AI platforms, you could be missing some big opportunities. Lastly, we’ll list some of the 3rd party platforms that are most often included in the AI search results with cited pages, citations and mentions.
Where Are We Going In the Future
In conclusion, we’ll take our crystal ball out and look at what the future potentially holds. Where is AI headed and how will it continue to help users and make tasks/searches easier and more efficient. And of course do not leave out paid search – pay to play you know will always be on the horizon.
Download our latest PDF and take a peek and discover where the future of search is headed. And of course if you have any questions, you can always reach out to us and we would be more than happy to answer them for you.