Sales Enablement Company Partners with Delco SEO and Significantly Increases Online Visibility
A WBNEC certified marketing consulting company located in Doylestown, PA was looking for an SEO partner. In business since 2019, they had a nicely designed website but never engaged with an SEO company or consultant to help them drive traffic or increase visibility. They did not have any content or SEO strategy in place. In addition, there were no visible business listings, citations, or backlinks pointing to the site. As a result, traffic was extremely low and they were not being indexed or cited in the search engines or AI platforms. The client personas and target audience needed to be established and identified so an enhanced SEO strategy could be put into place for the various pages on the website. Once that has been established a content plan would need to be put into place to enhance the current pages and drive new traffic. Establishing a good SEO foundation would be needed before adding the generative search optimization component.
Delco SEO Developes The SEO Strategy
The first step was identifying the target audience and terms their audience would be searching for within the search engines. Once this was established, we completed a content audit and developed the SEO strategy with specific areas of opportunity that would resonate with users who would be interested in their services. We started with main pages and then extended to the blog and announcements section which had yet to be created. Delco SEO would provide the content outline and optimize each post with clear headers and sections. Along with compressed images, proper meta tags and descriptions, categories, and interlinks which would strengthen the topical authority of the website.
While these steps were in progress and being completed, we got to work on the local business listings, GMB profile and industry specific backlinks including women owned businesses and leaders. In addition to marketing agency listings that were all optimized. Within the first five months we had 241 referring domains and 347 backlinks all created manually and verified. No black hat techniques just real listings and results. To strengthen their local presence, we also created the strategy and content outline for local business listing pages that would be relevant and relate to the targeted regions and audiences. These pages were also optimized creating a solid traditional SEO foundation with the needed elements in place for AI optimization.
We continue to enhance this SEO campaign and are actively monitoring the results. In addition, we are analyzing how each update has impacted the various metrics we have targeted. Making smart and data driven decisions.
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The Results
First Five Months Compared To The Previous Period
New Users
An increase in new users going to the website in the first five months compared to the previous five months 443%.
Total Users
An increase of total users going to the website in the first five months compared to the previous five months 450%.
Page Views
An increase of page views on the website in the first five months compared to the previous five months 294%.
Total Sessions
The amount of sessions on the website in the first five months compared to the previous five months increased 125%.
Event Count
Times a user triggers an event (page views, form submissions, button clicks, etc.) in the first five months compared to the previous five months increased 280%.
Key Events/Conversions
Number of key events and conversions that increased on the website in the first five months compared to the previous five months 294%.
What Our Clients Are Saying
